Tokyo’s tourism sector is embracing sustainability as a key focus, with eco-friendly accommodations, low-impact travel experiences, and green certifications gaining traction. Hotels are adopting sustainable practices, such as using renewable energy, reducing plastic, and implementing green building standards. Investors can support eco-friendly accommodations and sustainable travel companies, capitalizing on the demand from environmentally conscious travelers. Low-impact experiences, like walking tours and bike rentals, align with Tokyo’s commitment to green tourism. As global travelers increasingly prioritize sustainability, Tokyo’s green tourism initiatives create investment opportunities in businesses that emphasize responsible, low-impact travel experiences.